Meet Coach Joe Thornton
From Pro Athlete to Community Leader
A Legacy of Impact
From the Field to the Foundation
Joe Thornton is the founder of Total Impact Athletics and the Big Bro Joe Foundation, both rooted in Kennewick, Washington. His journey—from standout college linebacker to professional football player—now fuels his passion for mentoring the next generation through high-performance athletic training and life-changing mentorship.
Joe’s Athletic Career
Elite Experience That Fuels Elite Training
From the Field to the Foundation
Began his athletic journey at Stone Mountain High School in Georgia
Star linebacker at the University of Tennessee at Chattanooga
Started 38 consecutive games
Recorded 269 career tackles (Top 10 in school history)
Awarded the Scrappy Moore Award
Maintained top academic standing with Athletic Director’s Honor Roll honors
Played professionally for:
Tri-Cities Fever (Indoor Football League)
Montreal Alouettes (Canadian Football League)
Joe’s on-the-field success shapes the Total Impact training philosophy: discipline, work ethic, and results.
Giving Back Through Mentorship
The Big Bro Joe Foundation
From the Field to the Foundation
After football, Joe committed himself to helping young men in the Tri-Cities area through mentorship, education, and athletic development.
The Big Bro Joe Foundation equips youth with:
- Mental & emotional health tools
- Leadership & life skills
- Positive role models
- Opportunities to thrive
In 2024, Joe was honored with the CBC MLK Jr. Spirit Award for his work uplifting the youth of his community.
Why Total Impact Athletics
This Isn’t Just Training—It’s Transformation
At Total Impact Athletics, we offer:
Small group training with only 15 athletes per session
Expert coaching from a former pro
Programs tailored to youth athletes (ages 9+)
Emphasis on speed, strength, discipline, and mindset
Whether your athlete is just getting started or preparing for the next level, we’re here to help them become the best version of themselves—on and off the field.
